Newspapers, blogs, sales letters, and other marketing documents use headlines to draw readers in and make them want to continue reading.

Using the same concept as headlines for sales copy (Michel Fortin’s blog post on the subject is a must-read), adding one to your resume can give you an edge over other candidates.

If you’re boring employers to tears with a ho-hum “Objective” section that focuses on you and your needs, try using a headline instead and see if that makes a difference in your resume’s response rate. I bet it does!

The goal of a headline is to capture the reader’s attention, so it should contain your value proposition. Don’t even try to create one unless you can succinctly express why the employer should hire you. Once that is clear in your mind, you can create a headline that gets noticed and makes the hiring manager want to read the rest of your resume.

Have you replaced your “Objective” section with a headline? If so, I would love to hear how it’s been working for you. Feel free to post a comment below or send me an email .

To your success,

Kim Isaacs