The U.S. housing crisis has led to a mass exodus of mortgage professionals from this industry. With foreclosures and defaults skyrocketing, lending guidelines tightening, and home values plummeting, opportunities for commissions are scarce and layoffs are increasing. It’s tough to make a living originating mortgages when lenders and their loan products are dwindling and qualified borrowers are difficult to locate.

If you’re a mortgage lending professional and considering a career change, here’s some good news: armed with a powerful career change resume, you can successfully break into a new industry. Here’s how to make your resume shine:

1. State your goal. Remove guesswork for employers by clearly stating your career goal towards the beginning of your resume. There are several ways you can do this. My favorite is to create a resume title that spells it out succinctly — such as “Career Goal: Medical/Pharmaceutical Sales.” Another option is to write an objective (but make sure that your objective focuses on employers’ needs and not just on what you want). A third choice (which I often use in conjunction with a resume title) is to incorporate your goal in a powerful opening profile summarizing your key strengths. (See #3, below.)

2. Emphasize your transferable skills. Loan officers bring a wealth of skills and knowledge to the workplace that are transferable to many industries. Examples include consultative selling, customer needs analysis, risk assessment, relationship building, presentation/communication skills, inside/outside sales, and computer proficiencies. But you have to spell out these transferable skills on your resume — don’t assume that these skills will be considered a “given” by employers outside the mortgage industry. You can incorporate your transferable skills into virtually all areas of the resume, including the qualifications summary, an “Expertise” (or “Key Skills”) list, and the “Experience” section.

3. Profile your most marketable strengths. A qualifications summary is a must for career changers. Written as a brief paragraph or a few bulleted statements, it gives you the opportunity to tell employers why they should interview you. For example:

“Multimillion-dollar producer motivated to leverage six-year record of commended sales performance to transition into new product lines and industries. Fast learner of complex products; ‘power user’ of MS Office; and expert prospector, negotiator, presenter, and closer. Consistently deliver quota-surpassing results, and excel in building rapport and enduring relationships with key accounts.”

4. Turn negatives into positives. The ability to survive during tough times is something to tout on your resume. If this is your story, consider adding a bulleted accomplishment or two highlighting this track record. For example:

• “Generated steady referral business despite the severe collapse in the industry. Found creative ways to structure deals and meet client needs while adhering to lending guidelines and preserving company profitability.”

5. Use comparisons, pipeline metrics, or previous production numbers if your current sales have declined. “What do I use for accomplishments when the mortgage industry has tanked?” is a question that was recently posed to me by a loan officer client. You have several options, and depending on the specifics of your situation, at least one of these should be relevant and applicable. Use comparisons to your peers if this presents you in a favorable light. For example, you may have only closed one deal last month, but if that tied for first place in your office then you can truthfully report that you achieved top ranking despite the industry’s decline. Or maybe you’ve been successful in generating a healthy pipeline even though some of these deals may not survive underwriting. Again, highlight the positive. And even if you haven’t received any sales awards this year, include previous honors. (Just remove references to the year that you received these, as in the last example, below.)

I’ve included a few sample bulleted accomplishment statements below. Not all of these may be applicable to you, but I hope it gives you a jumping-off point to create your own accomplishment statements:

• “Harnessed previously built relationships to continue bringing in deals and closing sales during period when few peers were able to achieve these results.”
• “Consistently led the office in sales volume, earning top rankings for production during periods of high growth as well as market decline.”
• “Maintained a strong pipeline (with over $4.5M in current pending deals) despite dwindling prospects and product availability.”
• “Honored with numerous awards during five-year tenure, including repeated ‘Top Sales’ distinction for record-breaking production (six months in a row of $1M+ volume).”

6. Minimize industry-specific terms. The widespread negative press the mortgage industry has received, including the largely unpopular bailout plan, has the unfortunate residual side-effect of “guilt by association” for hardworking professionals on the front-lines of this industry. Combat this problem by minimizing industry-specific terms on your resume. Now is not the time to be connected to Fannie or Freddie, and any mentions of “sub-prime,” “Option ARMs,” “Alt-A,” and even the term “mortgage” (use euphemisms, like “finance” and “financial services,” instead, wherever possible) should be used sparingly on your resume.

I hope this helps! If you need additional assistance, please don’t hesitate to get in touch with me if you’d like to explore having your resume professionally written.

Best wishes,

Karen Hofferber

Senior Resume Writer, ResumePower.com

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After my daughter was born, “Get in shape!” topped my list of New Year’s resolutions. Eight years and some 20+ extra pounds later, this pesky to-do item still taunts me. I blame it in part on my love of everything “ito,” as in Fritos, Doritos, etc.

So if you’re looking for get-fit advice, I’m the last person you’d want to consult. But if your resume is in need of a shape-up, I can help!

Follow the suggestions below and I guarantee that with a bit of effort, you’ll start 2009 with a more “lean and mean” career marketing tool that can help you win the employment race.

Trim the fat. Is your resume loaded with flowery language? Does it suffer from “adjective-overkill?” Are there chunks of text screaming for white space? Is it guilty of bad resume lingo, fluff fillers, or information overload? Any of these things can weigh down your resume. My colleague and mentor Kim Isaacs is so masterful at eliminating excess on a resume that I affectionately refer to her as “the slasher.” See her article on how to write a concise resume.

Do sweat the small stuff. Ask any professional resume writer, hiring manager, recruiter, or HR executive for the #1 mistake they see on resumes and chances are they’ll answer with at least one (if not all) of the following: misspellings, grammatical errors, punctuation gaffes, capitalization blunders, and typos. There is no faster way to send your resume to the trash than failing to proofread meticulously. If proofreading isn’t your strong suit, then hire a pro.

Beef up the content. A common problem I see on resumes is weak content, which can creep in on virtually any area of the document. For example, does your resume begin with a cliché-ridden and “me-centered” objective (like “Seeking a challenging position with a growth-oriented company offering advancement potential”) instead of a powerful qualifications summary? Or is the experience section heavily focused on your responsibilities (what you did), but with minimal examples of your accomplishments (how well you did it) for each job? Are you missing strategic sections, like a list of your key skills or a technology summary? Have you maximized keyword density on your resume (crucial if you want employers to find you online)? With most resumes typically given only 15-30 seconds on the initial read-through by a prospective employer, strong content will help propel you to the interview pile vs. the circular file.

Go the distance. Another misstep I see almost daily when I review resumes is accomplishment statements that only go half-way. For example, I recently ran across this bulleted accomplishment on a corporate trainer’s resume: “Implemented ‘Service Excellence’ staff training program, which increased customer satisfaction scores.” This isn’t bad, but it leaves the reader hanging. By how much did customer satisfaction scores increase? Did this individual develop and/or conduct the training program? How many employees participated in the training? How long did it take for customer satisfaction to increase after the training was completed? By including just a few more details, the revised accomplishment statement is much stronger: “Designed and delivered ‘Service Excellence’ training program to 500+ employees, which increased customer satisfaction scores by 35% within two weeks.”

“But wait,” you might be thinking. “Isn’t that just going to make my resume even longer?” Great question. Yes, fleshing out your accomplishments may mean adding a few more words, but that’s where judicious editing comes into play. You shouldn’t be trying to cram every single thing you’ve ever accomplished onto your resume. Only include stand-out achievements that bear the most relevance to the positions you are targeting. So while you’re boosting the impact of these key accomplishments, you’ll also be looking to cut less-essential statements. (That employee picnic you planned may have been a big hit, but if you’re not looking for a job where event coordination is important, then rethink this content). You can also combine similar accomplishments into a single hard-hitting bullet point to preserve space. And here’s a final tip on editing: if you are unable to quantify or explain the benefit/result of something you did, it probably should be cut from your resume.

The bottom line is this: scrutinize each of your achievements to ensure that they are resume-worthy and that they go the distance.

Make your word choices more “muscular.” On a resume, every word counts. If you  rehash phrases like “responsible for” or “duties include,” you will lull the reader to sleep. The same goes for repeating lazy verb choices, like starting every other sentence with “managed.” Use dynamic language and varied, powerful action verbs to keep readers engaged. Get intimate with a thesaurus to reveal synonyms that might work for you.

Present a “buff” appearance. A beautifully designed resume is the equivalent of six-pack abs. Conversely, a resume with too little white space, margins set too tightly, too many or too few bullet points, inappropriate fonts, or text set too large (amateurish) or too small (headache-inducing) can be likened to the dreaded “spare tire” and dimpled cellulite that none of us want. Even if your content is strong and your spelling and grammar are flawless, a poorly designed or lackluster presentation will hinder your resume’s effectiveness.

So print out this blog, power up those laptops, and by all means pass the Pringles – this is probably the only shape-up resolution that you can achieve in a single weekend and with no calorie-counting required.

Happy New Year, everyone!

Karen Hofferber

Senior Resume Writer, ResumePower.com

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There are few things more daunting than searching for a job when you’re unemployed – except perhaps searching for a job when you’re unemployed and the economy is in recession. Oh, and let’s not forget that in addition to the nation’s current economic woes, it’s also the holiday season – a time when conventional wisdom suggests that your odds of being struck by lightning are greater than your chances of getting hired.

Is a job search during a recession doomed for failure?

Not if you think creatively, search aggressively, and maintain a positive outlook and forward momentum!

I’m not going to “blow smoke” here – it’s true that our current recession makes for a decidedly tough job market. Job seekers will likely face some considerable challenges in the months ahead, and it seems that almost daily I’m reading scary reports of more large layoffs occurring nationwide. But the news isn’t all bleak. Consider the following:

– CNET’s Webware blog reported just ten days ago that there are more tech companies with job openings than there are ones initiating layoffs.

– Monster Worldwide’s CEO Salvatore Iannuzzi said in a recent interview with CNBC that a number of sectors are still hiring strong, including government, healthcare, protective services, mining, and exploration.

– In their recent “Who’s Hiring in This Economy?” special report, a Cleveland, OH TV network news affiliate checked the latest numbers from Manpower (the world leader in temporary, temp-to-hire, contract, and permanent employment services); Forbes magazine; and the networking service JobFox.com to find what each consider to be the top “recession-proof” jobs. They predict continued job openings in areas including:

• Accounting: The more companies reorganize, the more accountants they need.
• Nursing: One field where there is still a shortage, with openings at many hospitals.
• Physical Therapy: Openings exist at many hospitals.
• IT: With companies keeping computers longer, they need people to fix them and update software.
• Commission Sales Reps: In a recession, companies are desperate for good salespeople.
• Security: You can’t have enough security these days.
• Building Maintenance: As companies hold off on new offices, it’s paramount that they take care of existing facilities.
• The U.S. Census Bureau: Now hiring thousands of workers to prepare for Census 2010.

And here’s more positive news: regardless of the industry and field you are targeting, there are a number of strategies you can adopt to increase your chances of recession-era job search success. Here are my top picks:

Arm yourself with a recession-proof resume. With increasing numbers of laid-off workers competing for jobs, it’s important that you have a flawless, compelling, keyword-rich, and employer-focused resume. Consider hiring a resume writing firm to write your resume. Your initial investment is well worth the competitive edge you’ll gain, and it will be more than recouped in your first paycheck.

Harness the power of the web. The internet is a job seeker’s best friend. Use it to find and apply for jobs (major job boards post openings daily), research companies, create job search agents, develop/update your online profile, and more!

Network, network, network! Networking is still one of the best tools in a job seeker’s arsenal. Check out Quintessential Careers’ compilation of how-to’s, tips, resources, articles, and strategies on this topic.

Get organized, keep a schedule, and follow-up relentlessly. Resist the temptation to become complacent, discouraged, or lazy. Bad daytime TV, king-size chocolate bars, and internet solitaire are not your friends right now. Create a schedule with at least three job search items to accomplish each day and stick to it. Print out and file all job ads that you respond to, attach the customized cover letter and resume that accompanied each ad for your future reference, and follow-up with prospective employers. When the phone starts ringing for interviews, you’ll reap the rewards of your efforts!

Freelance. A number of career fields lend themselves well to freelancing, including writing, designing, IT, and more. There are various sites on the web that allow you to advertise freelance services for free or for a nominal fee. The demand for talented freelancers is bound to increase during a recession, as employers look for the most cost-effective way to get the work done. In addition, the more you freelance, the more contacts you’ll make – and each of these assignments presents the potential for a full-time job offer down the road.

Volunteer. What are you passionate about? The humane treatment of animals? Global warming? Your child’s school? Get out and volunteer! Just spending a couple of hours a week contributing to a cause you care about is incredibly therapeutic, and it offers the added bonus of giving you something you can add to your resume to fill the gap between jobs. Plus, you never know where it may lead. Your enthusiasm may catch the eye of a hiring manager, or you may meet a fellow volunteer who knows of a job opening in your field.

Supplement your income with creative “moonlighting.” My friend Chris is brilliant at this. She’s a talented HR executive who is currently searching for her next full-time job, but in the meantime she’s supplementing her income by advertising various services on Craigslist, including house cleaning, overnight babysitting, dog-walking, and pet-sitting/house-sitting. It pays the bills and allows her to expand her network of contacts

Consider temp and temp-to-hire options. Temp agencies typically thrive during times of economic cutbacks, so start interviewing with them now. Many of these firms require testing to measure your proficiencies in various areas, so the sooner you begin the process the faster you can find placement. And keep in mind that a temporary placement can lead to a full-time job offer.

Don’t buy into the myth that the holidays are a bad time to job search. Check out Alison Doyle’s blog on Job Searching During the Holiday Season for more information. Still not convinced? Dust off your old copy of “Kramer vs. Kramer” and wait for Dustin Hoffman’s “find-a-job-at-all-costs-right-before-Christmas-Eve” scene. I dare you not to be inspired!

Happy job searching, everyone!

Best wishes,

Karen Hofferber

Senior Resume Writer, ResumePower.com

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In case you missed last Monday’s headlines, the announcement by the National Bureau of Economic Research made it official: we’re in a recession. I doubt many folks were shocked by this grim news, as it only reinforces what most Americans already knew – times are tough and belts are tightening.

Layoffs are an unfortunate by-product of economic recessions, but if you take steps now to “recession-proof” your resume, you won’t be caught unprepared if you find yourself downsized. Here’s how:

1. Emphasize ways you have boosted the bottom line for your employers. Now more than ever, employers will be trying to preserve profits and pinch pennies. Use your resume to prove your talents in this area and you’re bound to leave a favorable impression. This might include contributions you have made (either independently or as a member of a team) to cost-cutting measures, revenue-generating efforts, customer acquisition/retention initiatives, or productivity/efficiency increases. Wherever possible, quantify these achievements with numbers for maximum impact and credibility. Here are a few examples using dollars, percentages, and before/after comparisons:

• Saved company $5K annually by transferring print newsletter to online format.
• Minimized costly rework on widget product line to increase profit margin by 15% (equivalent to $2.8M in annual revenue gains).
• Served on continuous improvement taskforce that cut store shrink in half (from 4% to 2%) to deliver annual bottom-line gains of $17K+.

2. Showcase examples of resourcefulness. Employers value candidates with a proven history of innovative thinking the ability to do more with less, but these skills become even more sought after during tough economic times. A friend of mine who’s in the HR field calls this the “what if…” factor. She says that even when limits are placed on hiring, she’s always on the lookout for people who excel in asking “what if?” questions. As in, “What if we did it this way instead of that way?” Think about ways that you stepped outside the box to add value to customers without increasing costs to your employer. Or instances when you came up with a unique solution or creative idea that improved processes or increased efficiency. Or examples of how you have adopted a “use it up, wear it out, make it do, or do without” philosophy in performing your duties. Showcase a few of your best “resourceful hero” stories on your resume and you will definitely be noticed!

3. Highlight versatility, flexibility, and adaptability to change. Have you assumed expanded responsibilities beyond the scope of your initial job duties? Are you handling tasks that previously were performed by two or more employees? Have you led or participated in successful turnaround or change-management initiatives? Individuals who can demonstrate their abilities to help employers survive — and even thrive — during tough times are sure to be a hot commodity now and in the months ahead. Include a few key details of your strengths in these areas in your opening profile summary at the top of your resume, and/or add a few bulleted accomplishments relating to change-agent leadership and adaptability in the “Experience” section of your resume.

4. Start a “kudos” file. If you don’t already keep copies of your performance reviews and letters of appreciation, client thank-yous, or congratulatory emails you receive, start now. This provides excellent fodder for your resume. You can include quoted excerpts right on your resume, either in a separate “Endorsements” section or sprinkled throughout the resume. To see a few examples of how to incorporate third-party testimonials into your resume, check out the network administrator (view the left margin) and theatre Instructor (view the right margin) resume samples on our website.

5. Keep your resume and online profile updated. If you’re worried about your job security due to the uncertainty of the current economy, your best strategy is to keep your resume updated. The same goes for online profiles you may have on sites like Facebook, LinkedIn, or FolioClick. Indeed.com’s blog included some excellent advice on this topic in a recent post, reminding us that “potential employers may look at any online profile of yours, so keep them up-to-date and free of content that would embarrass you.”

Best wishes,

Karen Hofferber

Senior Resume Writer, ResumePower.com

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