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Customize Your Cover Letter to the Ad
by Kim Isaacs, Monster Resume Expert


Found the perfect job through an ad? Before you whisk off your resume and cover letter, study the ad and determine how your qualifications match the employer's requirements. Armed with this information, you can craft a cover letter positioning yourself as the ideal candidate.

For example, look at this sample job ad:

______________________

Outside Sales Rep

Our client, a fast-growing, Staten Island, NY-based software company has an opening for an outside sales professional.

Requirements:

  • A minimum of 3 years' outside business-to-business experience selling enterprise software
  • The ability to develop a list of prospects, build a pipeline of opportunities and close business
  • A proven background working within a quota and exceeding sales targets
  • Ability to demonstrate software and manage a complex sales cycle
  • Strong verbal and written communication skills
  • Availability to travel at least 50%
  • Bachelor's degree preferred

Compensation:

  • Competitive base salary plus commission and company car.
  • Average first year income $85K+.
  • Full benefits
  • Quarterly sales contests

If you are a true sales hunter and an energetic self-starter with the desire to be part of a fast-growing software firm, submit your resume and cover letter to Brandon Marks at BMarks@somedomain.com. Reference #28903888.

______________________

A job posting's Requirements section provides a roadmap you can address point-by-point in your cover letter to build your case to get called for the interview.

Let’s take a look at a cover letter, written by Susan, a fictional job seeker. See how she leverages information from the job posting, and then get to work on tailoring your own cover letters in similar ways -- the extra work can make a big difference in your job search.


This article was written by Kim Isaacs, director of ResumePower.com and author of The Career Change Resume book. Visit the ResumePower.com site to learn more about resume services to jump-start your career.

Copyright 2007- Monster Worldwide, Inc. All Rights Reserved. You may not copy, reproduce or distribute this article without the prior written permission of Monster Worldwide. This article first appeared on Monster, the leading online global network for careers. To see other career-related articles visit http://content.monster.com.

 

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